![]() Sure, you may find plenty of recommendations for romance, fantasy, or erotic novels, but fiction, thriller, mystery, and science-fiction titles have all earned coveted spots in the BookTok realm. ![]() Nowhere else will you find people jumping, screaming, crying, or even throwing a copy across a room in a book review.īookTok isn’t just concentrated on just one genre, either. It’s safe to say that no other social media platform has had this kind of effect on the publishing industry, and it’s mainly due to the kind of videos people post. And if you’re still not convinced of the power of BookTok, the platform has helped authors sell 20 million printed books in 2021, with those sales up another 50 percent in 2022, according to The New York Times. For example, Madeline Miller’s The Song of Achilles, which was first published in 2012 with a print run of 20,000 copies, has since sold 2 million copies after going viral on BookTok. In fact, the platform has contributed to the renewed success of plenty of titles released years ago. ![]() The books that blow up on TikTok aren’t just new releases. ![]()
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